SoheeKim

Stories that Sell

Monetizing Through Community: A No-Code Approach to Integrating Commerce within Content

About Service canD : Empowering Community Growth

canD provides a web-builder SaaS that enables easy creation using the blocks and management of custom community networks, including e-commerce and Web3 platforms. Supporting 64+ communities with a DAU of 9.5K.

As the first product designer at canD, I supported the launch and growth of these services for 4 years, driving substantial user engagement and securing multiple investment rounds to achieve key financial milestones.

Customer Requirements & Issues

How can we better convey the value of our fishermen’s products to consumers?

Padobox aims to provide fishermen with higher margins and consumers with lower prices for fresher products. They approached us to explore effective ways to communicate this value.

They aim to leverage community features to enhance the visibility and perceived value of their business to consumers.

Interactive Product Discovery

Users can find product items embedded within posts on the news feed related to fishing activities. This enables them to interact and engage with other fan groups who are supporting the fishermen, enhancing the community feel.

Rich Content on Product Pages

The product pages not only showcase the items but also provide a wealth of related content such as fishing updates, cooking tips, and fish preparation techniques, all contributed by fishermen and community members.

Custom Curation by Admins

Content quality is managed through a structure that allows custom curation by fishermen and administrators, ensuring that all shared information meets community standards.

Enhanced User Interaction

Beyond typical commerce interactions, the platform facilitates community-wide discussions through reviews and Q&As on product pages, turning them into boards open for all members to participate.

Post-Purchase Engagement

After placing an order, users can access comments from the captain with recipes and preparation tips directly from their order history, maintaining engagement even after the sale.

Variable Content Utilization

After placing an order, users can access comments from the captain with recipes and preparation tips directly from their order history, maintaining engagement even after the sale.

My Shopping

View Details

2025-09-21 01:01:10

Order Number CU:2LUV9AAB

Captain Nari No.

Preparing for Fishing ・Preparing Products